It is an editorial calendar and project management system which connects my WordPress blog (that would be this) to my social media. It can do a whole bunch of organizing, and it has all these features for teams, but for me, as just one person, that’s primarily what I use it for.
It connects to WordPress, so either in my WordPress dashboard, or on the CoSchedule website, when I’m on an individual post, the CoSchedule plugin appears and I have different options. I can publish the post on all the social media accounts I’ve connected, as many times as I want — on Twitter or Facebook or Tumblr or Instagram (and probably more, but those are the ones I use). There are some suggestions for posting today, tomorrow, next week, and next month, but I can add custom times, too. When I go to schedule a post to Twitter, it has different shortcuts — title, excerpt, permalink — so I don’t have to write anything post-specific, just add text if I want it to be different than that. I can add images, too.
It’ll also show me all kinds of analytics, including the top posts, so I can see what kind of posts are getting the most attention and traffic.
(To be honest, I don’t pay much attention to the metrics. But I’m glad to have them there when, at some point, I decide to look into them!)
The social media integration is what makes it all worth it, though. I love that I don’t even have to think about it.
So that’s all amazing, and I would be using it even if that was all it did. But the feature that has been the most incredible for me on Twitter is called ReQueue. It is basically a small database where you store text and images for social media posts, and you set up a schedule. ReQueue will automatically put those into your queue to be posted, and it will integrate with the posts you are setting up which promote blog posts.
You can set up different sets of them — this series to only post on Mondays, tagged with #MotivationMonday. You could make series of holiday posts, with affiliate links and links to past gift guide ideas, and then turn it on from November through December and have your promotion ready to go. Of course, you can always add more — through CoSchedule’s calendar, through another app like Buffer, or on your own on the websites.
It has helped me so much more organized about my posting schedule, and it is so helpful for social media. People aren’t following individual blogs like they used to, so really the major ways my work reaches people is through social media. And not everyone is on Twitter or Facebook at any given time, so only a fraction of my followers see when I post. So putting the new story or essay out there multiple times is important!
CoSchedule is one of the essential apps for serious bloggers, as far as I’m concerned. Along with Patreon and ConvertKit, I will offer some coaching on these apps if you sign up for them with my referral code!
Click here to go check out CoSchedule, and if you use my code, let me know, and we can set up some time to talk about your project and for me to support it in any way I can.